CREATIVE DIRECTION
Greenwich Pilates
The Agenda Management worked closely with the business owner to translate their brand identity into a media library of on-brand visuals leading up the launch of the studio.
Owner: Daisy McRandal Photography: Brook Road Photography
The Agenda
Creative consulting
A series of creative workshops enabled us to tease out a clarified visual identity that would guide the brand’s digital persona.
shot list development
A detailed shot list allowed us to capture a wide-variety of photos and videos, resulting in a vault of content to use in all future marketing efforts.
CREATIVE & LOGISTIC DIRECTION
Thorough planning gave way to a high-energy content shoot. Ashley directed photography, videography, and models.
Down to the details
Detailed shot lists were developed alongside the founder and shared with the photographer before the shoot, ensuring visions were aligned and all desired poses were captured.
Day-of agenda
A foolproof agenda ensured time for refining form, changing outfits, optimizing photos in certain light, while still leaving space for joy and creative tangents.