Take flight
Creative direction for a premium production of personal branding assets.
Videography by Patrick Pan
Personal branding
POSITIONING CONTENT
OUR INVOLVEMENT
THE GOAL
The goal of this mini campaign was to position the client as a trusted expert in helping busy professionals and families navigate the most efficient and cost-effective ways to fly privately.
scripting
POSITIONING CONTENT
ENTERTAINING CONTENT
First, the Agenda Management ideated a series of relevant short-form content. Content was scripted around social media algorithms, reverse engineering engagement from the outset.
Coaching
Clients love our ability to coach them through the hero lines that command the audience’s trust. During filming, the client is able to hear each line, recite it, refine it, and deliver it in a way that exudes confidence.