CREATIVE DIRECTION
Greenwich Pilates
Creative direction for a Greenwich-based Pilates studio launch, partnering with the founder to translate brand identity into a visual campaign.
Photography by Brook Road Photography
scope
Creative consulting
Consulting with the founder prior to scheduling the photographer to tease out a previously undefined target aesthetic.
shot list development
Worked with the owner and photographer to develop a shot list, ensuring each muscle group and pose was captured.
CREATIVE & LOGISTIC DIRECTION
Led five professional models through each motion, ensuring proper physical form and stylistic accuracy.
Creative Consulting
Without a predefined visual identity, the studio’s founder led with vision. By listening closely to her perspective and client profile, these insights shaped a cohesive visual identity that is editorial, elegant, and grounded in motion, resulting in a suite of visuals designed to elevate the brand across digital platforms.
Down to the details
Detailed shot lists were developed alongside the founder and shared with the photographer before the shoot, ensuring visions were aligned and all desired poses were captured.
Day-of agenda
A foolproof agenda ensured time for refining form, changing outfits, optimizing photos in certain light, while still leaving space for joy and creative tangents.