CAMPAIGN COORDINATOR
WELLESLEY DESIGNER
Campaign ideation and execution for a three-month-long campaign promoting a top-selling bedding and bath collection.
Product development by Erin Gates and Kassatex New York
90 days
scope
Segmented campaign phases into three phases, creating content pillars to support each phase.
150,000 combined viewership
Tailored content to reach three existing consumer avatars across combined designer andfabricator viewerships.
multichannel
Developed multichannel strategies to engage audiences through Instagram, Pinterest, and the designer’s popular blog.
peripheral marketing
The designer’s personal home renovation was the among the top-performing content on her socials. We leaned into this opportunity, reserving the bathroom reveal for a long-form video touring the bathroom and peripherally promoting the bath accessory collection.
