Campaign ideation and execution for a three-month-long campaign promoting a top-selling bedding and bath collection by Erin Gates and Kassatex New York.
Luxury Linen Campaign
Product development by Erin Gates and Kassatex New York | Interior Design by Erin Gates Design
Photography by Kristen Francis | Styling by Lucy Bamman
90 days
Segmented campaign phases into three phases, creating content pillars to support each phase.
Tailored content to reach three existing consumer avatars across combined designer and fabricator viewerships.
150,000 combined viewership
Developed multichannel strategies to engage audiences through Instagram, Pinterest, and the designer’s popular blog.
multichannel
Promotional Assets
Product development by Erin Gates and Kassatex New York | Interior Design by Erin Gates Design
Photography by Kristen Francis | Styling by Lucy Bamman
The designer’s personal home renovation was among the top-performing content on her socials. We leaned into this opportunity, reserving the bathroom reveal for a long-form video touring the bathroom and peripherally promoting the bath accessory collection.
For the bed linens, we framed the promotion around setting up the perfect guest room, making a bed 3 ways, and how to fold a fitted sheet (you don’t).
Peripheral Marketing
Promotional Assets
