Luxury Linen Campaign
Campaign ideation and execution for a three-month-long campaign promoting a top-selling bedding and bath collection by Erin Gates and Kassatex New York.
Product development by Erin Gates and Kassatex New York
Interior Design by Erin Gates Design
Photography by Kristen Francis, Styling by Lucy Bamman
90 days
scope
Segmented campaign phases into three phases, creating content pillars to support each phase.
150,000 combined viewership
Tailored content to reach three existing consumer avatars across combined designer and fabricator viewerships.
multichannel
Developed multichannel strategies to engage audiences through Instagram, Pinterest, and the designer’s popular blog.
Promotional Story Sets
Interior Design by Erin Gates Design, Photography by Kristen Francis, Styling by Lucy Bamman
peripheral marketing
The designer’s personal home renovation was among the top-performing content on her socials. We leaned into this opportunity, reserving the bathroom reveal for a long-form video touring the bathroom and peripherally promoting the bath accessory collection.
